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SK Jewellery Group

SK Jewellery Group: Exquisite Jewellery for Discerning Individuals

SK Jewellery Group
Image c/o SK Jewellery Group

SK Jewellery Group Introduction

SK Jewellery Group, a leading and established jeweller headquartered in Singapore. With their unwavering commitment to quality craftsmanship, innovative designs, and exceptional customer service, they take pride in offering exquisite jewellery pieces that cater to the refined tastes of modern individuals in Asia and beyond. In this article, they will delve into the distinct offerings of SK Jewellery Group and explain why their brand stands out in the industry.

SK Jewellery Group was founded in 1991, the company has become one of the largest retail jewelers in the region. The group offers a wide range of jewelry products and mementos through its various brands, including SK Jewellery, SK Gold, Love & Co. As a leading player in the jewelry industry, SK Jewellery Group has garnered a significant presence and reputation in Singapore and beyond.

The ownership of SK Jewellery Group is held by the Lim siblings and their company, Soo Kee Capital. They own a substantial stake in the company, with 82.61% of the shares under their control. This indicates a strong commitment and investment in the growth and success of the jewelry group.

Unparalleled Artistry and Design

At SK Jewellery, they understand that every individual is unique and deserves a piece of jewellery that reflects their personal style and elegance. Their team of experienced artisans and designers work diligently to create awe-inspiring jewellery pieces that captivate and inspire. From delicate necklaces to stunning rings, bracelets, earrings, and wedding bands, their diverse range of designs ensures that you will find a masterpiece that resonates with your preference and showcases your individuality.

Their commitment to innovation and creativity is evident in every piece they create. By leveraging avant-garde technology and staying at the forefront of design trends, they bring you novel jewellery designs that marry beauty, luxury, and class. Whether you desire the brilliance of top-quality diamonds or the sophisticated allure of 999 and 916 Gold, each SK Jewellery creation is a testament to their finesse and unwavering dedication to delivering unparalleled artistry.

Embracing Ethical and Sustainable Practices

As a responsible jewellery brand, SK Jewellery Group is committed to promoting ethical and sustainable practices. they take pride in being the first chain jeweller in the Asia Pacific region to introduce lab-grown diamonds. The AllStar Diamond collection features conflict-free jewels, catering to the discerning and socially conscious buyer. By offering a wide range of ethically sourced jewellery options, they empower their customers to make conscious choices while indulging in their love for fine jewellery.

The SK Gold Collection: Everyday Luxury, Everyday Shine

Discover the SK Gold collection, a captivating range presented by SK Jewellery, specially designed for the fun and spontaneous ladies. Made in 916 gold and available in an extensive assortment, from bangles to necklaces, the SK Gold collection offers endless ways to style and express yourself. Each piece is delicately crafted to exude charm and elevate your everyday look.

With the SK Gold collection, you have the freedom to explore your creative vision and embrace the more-is-more effect for a signature look. Whether you prefer a chic and sleek style or an edgier fashion statement, stacking your rings and bangles from the SK Gold collection is an excellent way to flaunt your personality and personal taste. Visit one of their latest concept stores and experience a brand new shopping journey as you browse through the stunning SK Gold collection.

Unmatched Retail Presence and Customer Experience

SK Jewellery Group has grown to become one of the most prominent jewellers in the region, with a vast retail presence across Asia. Their commitment to providing an exceptional customer experience sets us apart from the competition. When you visit their stores, their knowledgeable and friendly staff will assist you in finding the perfect piece of jewellery that resonates with your style and requirements.

In addition to their physical stores, they offer a seamless online shopping experience, ensuring that you can explore their exquisite collections from the comfort of your own home. Their user-friendly website provides detailed product information, high-resolution images, and a secure purchasing platform, allowing you to make informed decisions and shop with confidence.

SK Jewellery owns pawnbroker MoneyMax Financial Services

SK Jewellery, a prominent jewelry retailer based in Singapore, owns MoneyMax Financial Services, a pawnbroker and financial services provider. The founder of MoneyMax Financial Services is Yong Guan Lim, who is also associated with SK Jewellery Group Ltd. MoneyMax was initiated by the family behind SK Jewellery Group, previously known as Soo Kee Group. The concept of MoneyMax Financial Services came into being in 2007. As of September 2020, Mr. Peter Lim is mentioned as the co-founder, executive chairman, and CEO of MoneyMax Financial Services.

The relationship between SK Jewellery and MoneyMax Financial Services extends beyond their shared founder. There have been instances of insiders from both companies purchasing shares in each other’s companies. For instance, in October 2019, MoneyMax insiders bought shares in the company while gold prices were rising. This shows a level of interconnection and mutual interest between the two entities.

In September 2020, the founders of SK Jewellery Group launched a voluntary conditional cash offer to delist and privatize the company. The offer was for 15 cents a share, aiming to take the firm private. This move signifies a strategic decision by the founders to restructure the ownership and management of the company.


In conclusion, SK Jewellery Group is your premier destination for exquisite jewellery that embodies elegance, style, and individuality. With their commitment to unparalleled artistry, innovative designs, ethical practices, and exceptional customer service, they strive to exceed your expectations and create memorable experiences. Explore their extensive collections, including the SK Gold range, and discover the perfect jewellery piece that reflects your unique personality. Visit their stores or browse their website today to embark on a journey of timeless elegance with SK Jewellery Group.

SooKee Headquarters

Address: 7 Changi Business Park Vista, #01-01, Singapore 486042

Telephone: 1800 342 6663

SK Jewellery Group Socials

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